Instacart
Introducing New Features Without Spoiling The FunBalancing the lightheartedness of feature awareness with the need for solid education can be quite the juggling act. Simple UI walkthroughs? They can fall flat, lacking the spark and charm that Instacart wanted to sprinkle into their brand. But we couldn't let the fun overshadow the product's functionality. So what did we come up with? A character-driven animation approach that struck the perfect balance between the emotional joy and practical benefits. It's all about that warm, fuzzy feeling you get when you snag a great deal, and we made sure to capture that sensation!
