Holiday 2020, No Gotchas Campagain
We teamed with Keke Palmer for Affirm’s 2020 “No gotchas” Holiday Campaign and took a stand against sneaky fine print from credit card companies. The entire production took place during the pandemic, creating challenges for production, but we executed a COVID-safe photo and video shoot.
We launched a No Gotchas Contest where $1 million — $10,000 to 100 winners — would be awarded to the best fine print reading submissions from the public. Celebs like Hasan Minhaj, Whitney Cummings, Ashley Park, and Taylor Perez joined in with their dramatic readings of fine print and Jimmy Kimmel did a bit on his show.
I oversaw the creative direction for various touch points in this campaign, including email templates, social media assets, web banners, and more.
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Affirm Savings
Series of Social Media Ads
We teamed with Keke Palmer for Affirm’s 2020 “No gotchas” Holiday Campaign and took a stand against sneaky fine print from credit card companies. The entire production took place during the pandemic, creating challenges for production, but we executed a COVID-safe photo and video shoot.
We launched a No Gotchas Contest where $1 million — $10,000 to 100 winners — would be awarded to the best fine print reading submissions from the public. Celebs like Hasan Minhaj, Whitney Cummings, Ashley Park, and Taylor Perez joined in with their dramatic readings of fine print and Jimmy Kimmel did a bit on his show.
I oversaw the creative direction for various touch points in this campaign, including email templates, social media assets, web banners, and more.
Google Play Store App Video
We helped design and animate Affirm’s new app store video. Using their new brand guidelies, we built a design that worked for both static and animated sequences. We animated bespoke illustrations to help highlight the messaging and create more visual interest.
Affirm Savings
Series of Social Media Ads